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A Cheat Sheet For A Down Economy |
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Stop worrying about the economic mess and start doing something concrete about it. If you’re a CEO or member of a board committee, call in your top financial person and ask them these questions:
• How Liquid Are We, Really? Cash is king, or queen depending on the realm. As long as you have sufficient cash you can outlast most blows the environment delivers. But, you need to be sure that the items listed as cash are really cash.
• Do We Have Unrealized Losses? If the answer to this question is yes, congratulations. At least you have an investment portfolio large enough to lose enough money toinfluence your bottom line.
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