Integration results in more responsive CRM with higher message processing throughput
eTrigue® Corporation (http://www.etrigue.com), the ease-of-use leader in marketing automation software-as-a-service (SaaS), announced the availability of out-of-the-box integration using the new Bulk Data Load API for Microsoft Dynamics® CRM with eTrigue DemandCenter® Connect API. Previously available to existing clients, this new approach significantly increases data load performance by allowing multiple messages in a given request rather than submitting individual records to the server for processing. The result is higher-performance integration between demand generation and CRM solutions that is critical to provide real-time information for effective engagement and new lead conversion.
The new capabilities were introduced with the Microsoft Dynamics CRM December 2012 Service Update and Microsoft Dynamics CRM 2011 Update Rollup 12, and then incorporated into the eTrigue DemandCenter Connect API. The introduction of the Bulk Data Load API for Microsoft Dynamics CRM delivers significantly higher message processing throughput than previous versions.
“The integration of eTrigue DemandCenter marketing automation data with Microsoft Dynamics CRM through the Bulk Data Load API enhances workflow automation and improves the quality of real-time prospect information,” said Andy Collins, CEO at Tridea Partners, co-developer and heavy user of the full integration suite. “This new, faster integration ties together critical information quickly and accurately so marketers can respond to requests and deliver outstanding pre-sale customer service.”
“At Skype, the enhanced integration of eTrigue DemandCenter marketing automation data with Microsoft Dynamics CRM enhances workflow automation and improves the quality of real-time prospect information,” said Jeff Holmes, account manager for Skype at 3Marketeers. “The new integration brings together information into one location so Skype customer agents can accurately respond to thousands of qualified prospects immediately at their time of interest.”
“Allowing choice and flexibility are our top priorities. Microsoft Dynamics CRM is an impressive solution from one of the leaders in CRM. Integrated prospect and lead management solutions with deep functionality save clients time and increases efficiency,” said Jim Meyer, vice president and general manager of eTrigue. “This expanded integration with eTrigue DemandCenter marketing automation delivers faster, more powerful integration at a nominal cost to customers who deploy Microsoft Dynamics CRM.“
About eTrigue Corporation
eTrigue is a leading provider of marketing automation SaaS products that accelerate the way marketing and sales teams generate qualified leads and close sales. The DemandCenter marketing automation platform is consistently rated as easiest to use and helps marketers build more successful demand generation programs that target, nurture and qualify prospective customers based on their digital biography, and give sales teams the real-time sales intelligence they need to identify, prioritize and effectively interact with prospective customers. For more information please visit http://www.etrigue.com or call 1-800-858-8500.
eTrigue, DemandCenter, SalesPro, Intelligent Demand Generation and Marketing Automation for the Rest of Us are trademarks or registered trademarks of eTrigue Corp.
Microsoft Dynamics CRM is a trademark of Microsoft. All other trademarks and copyrights are the property of their respective owners.