Microsoft Dynamics CRM 2013 Marketing Module

Microsoft Dynamics CRM was initially used to help manage company’s customer and prospect relationships, giving your sales team the ability to track the sales process and provide the sales team with a panoramic view of their customer(s). Today, Dynamics CRM 2013 continues to provide the relationship management element that bringing’s together customer data and sales-based workflows that enable organizations to control, track, and cost-effectively leverage their customer relationships. It’s a great tool for sales teams and is key for tracking progress and analyzing their performance. However, businesses today are seeking solutions to attract new customers, retain their existing customers, and how to grow their business.


Microsoft Dynamics CRM 2013 Marketing module can help your organization grow while providing an easy way to leverage your marketing efforts and gain greater visibility. So what does the Marketing module do? The Dynamics CRM Marketing module helps your marketing team to assign, schedule, and track marketing campaign activities and measure campaign performance.


Microsoft Dynamics CRM 2013 is composed of three main entities called Marketing Lists, Campaigns, and Quick Campaigns. Other useful entities you will access throughout your marketing efforts include Leads, Accounts, Contacts, and Sales Literature. Using the Marketing module, you can qualify leads, track campaign responses and insights, calculate ROI, create activities, and send email blasts to the customers in a particular Marketing List.


These are great features for gaining visibility into your campaigns and staying on top of your campaign strategies. Overall, it can benefit your organization immensely by saving you time and money across all your marketing efforts.  Marketing campaigns and sales efforts should complement each other in an ongoing manner, so remaining organized and keeping your strategies aligned is key.

This post was written by German Macedo, CRM Sales Professional at Tridea Partners. Tridea Partners is a leading provider of Microsoft Dynamics CRM  serving Southern California and the Salt Lake City regions. For more information on the functionality offered in Microsoft Dynamics CRM, contact

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